Home 2018-03-24T03:23:12+00:00

TOP 5 B2B MARKETING TRENDS TO WATCH IN 2018

B2B marketing trends change almost every year. And because we are already into 2018, marketers need to revisit and the review marketing strategies they used last year and improve on them. For B2B marketers, there are specific pressing matters that if ironed out, will help generate more leads for businesses. So let’s look at the B2B marketing techniques that will uplift businesses in 2018:

a) CONTENT MARKETING WILL STILL BE A BIG B2B MARKETING TREND IN 2018

Any B2B marketer can tell you that content marketing is a technique that has been available for years. However, the upsurge of inbound marketing in the recent few years has seen the rise of share blogs and social media. In fact, of all the marketing activities present, most readers have suggested the need to ramp up content marketing. Moving forward, the main topic of discussion will be balancing out content quality, quantity, frequency, as well as measuring the return on investment of content marketing. Content marketing will be a critical aspect for B2B marketers due to the fact that the new generation of shoppers is savvy enough and will conduct a lot of research before buying products and services.

b) MARKETING AUTOMATION TECHNIQUE WILL LARGELY BE DEPLOYED BY B2B MARKETERS MOVING FORWARD

Marketing automation is a critical strategy for marketers in this day and age, as it offers an automated way to generate and nurture leads with top-notch and relevant content on every step in their purchasing journey. However, according to statistics, many businesses are still not leveraging marketing automation. But with marketers shinning a light on how to get started with automation, it is a technique that will be largely implemented this year. Learn how to properly combine your marketing strategy with trending business ideas, just click here.

c) MULTICHANNEL INTEGRATION WILL BE A B2B MARKETING TREND THIS YEAR

Today’s business owners are using individual channels to create awareness for their brands because of the availability of many separate digital marketing channels. However, with multichannel integration, business owners stand to reap a lot of benefits. The keyword here is the integration of various channels, which means business owners or marketers integrate marketing techniques, such as social media marketing, email marketing, search engine optimization, webinars and virtual events, paid search and online advertising, content marketing and much more into their businesses.

d) MOBILE MARKETING WILL BECOME AN EVEN BIGGER B2B MARKETING MODEL IN 2018

There is no disputing the fact that more people are searching products and services online using their mobile devices than desktop computers today. This is because mobile devices are portable and customers can search and buy products and services from virtually anywhere. That is why Google changed its ranking algorithm from desktop to mobile-first indexing. This requires that all websites be optimized for mobile. Failure to which, your site’s Google search rankings will suffer, and you will miss a ton of customers emanating from mobile searches. Up until now, more than half of B2B businesses have optimized their sites for mobile, which is indicative that the industry is beginning to realize the importance of mobile. In 2018, there will be more mobile searchers than desktop, so it’s only natural that marketers and business owners take this technique seriously.

e) MANY B2B BUSINESSES WILL SCALE UP THEIR USE OF SOCIAL MEDIA

Research shows that B2B businesses get a ton of their customers form LinkedIn and Twitter. But in 2018, it’s projected that they will source for clients from across different social media platforms. With more than 2 billion people on social media, many B2B businesses will direct their marketing campaigns on those platforms.

CONCLUSION

So these are the digital B2B marketing tactics that will be effective in 2018. Therefore, if you’re a marketer or a business owner, you will need to prioritize these strategies if you want to scale your business quickly.